Acquisition · Ben Buzz · Jan 7, 2026

Unnati Plans Acquisition of Agritech Startup Gramophone

Founded in 2016 and headquartered in Gurugram, Gramophone will hold a 30-35% stake in the merged entity, which combines B2B and farmer networks. Following the merger, Gramophone is anticipated to hold a 30-35% stake in the newly formed entity. Background of the Companies Gramophone, founded in 2016, has its headquarters in Gurugram.

Unnati is set to acquire the agritech startup Gramophone, marking a significant step towards establishing a comprehensive agri-tech platform. The merger is structured as a share swap deal and is expected to create a large agri-input platform by combining the resources and networks of both companies.

Background of the Companies

Gramophone, founded in 2016, has its headquarters in Gurugram. The company was established by Ashish Rajan Singh and three other co-founders. Over the years, Gramophone has built a reputation for its innovative approach to providing agricultural inputs and advisory services to farmers. The startup has developed a robust network that connects with both B2B clients and individual farmers, offering a range of products and services aimed at enhancing agricultural productivity.

Unnati Agri, on the other hand, is known for its commitment to integrating technology with agriculture. By acquiring Gramophone, Unnati aims to leverage the startup's established networks and expertise to create a full-stack agri-tech platform. This strategic move is expected to enhance Unnati's capabilities in serving the agricultural sector with more comprehensive solutions.

Details of the Merger

The acquisition of Gramophone by Unnati is structured as a share swap deal. This means that instead of a cash transaction, the stakeholders of Gramophone will receive shares in Unnati Agri. Following the merger, Gramophone is anticipated to hold a 30-35% stake in the newly formed entity. The combination of resources is expected to form a large agri-input platform, bringing together the strengths of both companies in technology and agricultural services.

The merger not only combines the B2B and farmer networks of Unnati and Gramophone but also positions the new entity to capitalize on future opportunities in the agricultural technology sector. By pooling their resources and expertise, the companies aim to provide enhanced services and solutions to a broader customer base.

Strategic Implications and Future Plans

The merger between Unnati and Gramophone is seen as a strategic move to consolidate their positions in the agri-tech industry. By creating a comprehensive platform, the companies are better equipped to meet the diverse needs of the agriculture sector. This merger is expected to result in improved efficiencies, expanded product offerings, and an enhanced ability to innovate.

Post-merger, the focus will be on pursuing further acquisitions to strengthen the platform and expand the reach of their services. By continuing to invest in strategic acquisitions, the new entity aims to become a prominent player in the agritech field, offering a wide range of solutions to support farmers and agricultural businesses.

Conclusion

The acquisition of Gramophone by Unnati represents a significant development in the agritech sector. By combining their resources and networks, the companies are poised to create a full-stack agri-tech platform that can address the evolving needs of the industry. As the merger progresses and the focus shifts to further acquisitions, the new entity is well-positioned to drive innovation and growth in the agricultural technology space.

FAQs

What is the stake Gramophone will hold post-merger?
Post-merger, Gramophone is expected to hold a 30-35% stake in the newly formed entity.
When was Gramophone founded?
Gramophone was founded in 2016.
What is the structure of the acquisition deal?
The acquisition of Gramophone by Unnati is structured as a share swap deal, meaning stakeholders will receive shares in Unnati Agri instead of cash.
What is the main goal of the merger between Unnati and Gramophone?
The main goal is to create a comprehensive agri-tech platform by combining resources and networks of both companies.
What will be the focus of the new entity post-merger?
Post-merger, the focus will be on pursuing further acquisitions to strengthen the platform and expand service reach.
What type of services does Gramophone provide?
Gramophone offers agricultural inputs and advisory services aimed at enhancing productivity for farmers.
How does Unnati plan to leverage Gramophone's capabilities?
Unnati aims to leverage Gramophone's established networks and expertise to enhance its capabilities in serving the agricultural sector.