Startups · Ben Buzz · Dec 21, 2025

Japanese Startups to Showcase Innovations at CES 2026

Advancements in Technology and Economic Growth The emphasis on advancing innovation at CES 2026 reflects broader trends in technology and economic growth. At CES 2026 in Las Vegas, 31 Japanese startups, including four Innovation Award winners, will showcase cutting-edge technologies in AR/VR/XR, AI, and HealthTech. The event underscores Japan's commitment to innovation and aligns with its Bioeconomy Strategy.

The upcoming Consumer Electronics Show (CES) 2026 in Las Vegas will feature 31 Japanese startups, with a spotlight on groundbreaking technology across various sectors. Among these companies, four have been recognized with Innovation Awards for their contributions to fields such as augmented reality (AR), virtual reality (VR), extended reality (XR), artificial intelligence (AI), and HealthTech.

Spotlight on Innovation Award Winners

Four Japanese startups have been distinguished with Innovation Awards, a testament to the country's dynamic edge in technological advancement. These awards highlight achievements in areas such as AR/VR/XR, AI, and HealthTech, showcasing the innovative spirit of Japanese entrepreneurs. These honorees will be prominently featured at the Japan Pavilion, which has been organized by the Japan External Trade Organization (JETRO) since 2019. The fourth honoree's announcement is scheduled to take place during the CES Unveiled event, adding to the excitement surrounding these cutting-edge technologies.

Pitch Events and Networking Opportunities

CES 2026 will host multiple pitch events where ten Japanese startups will deliver concise, three-minute presentations of their innovations. These sessions are designed to capture the attention of potential investors and collaborators. Following the presentations, a networking session will offer attendees the opportunity to engage directly with the startups, fostering connections and potential partnerships.

Support from JETRO and CIC

JETRO continues to play a pivotal role in promoting Japanese businesses on the global stage. This year, in collaboration with the Cambridge Innovation Center (CIC), JETRO will also focus on showcasing Japanese biotech startups. The Japan Pavilion serves as a platform for these companies to present their innovations and explore international market opportunities. JETRO's initiatives are part of a broader strategy to advance innovation and support the growth of startups, aligning with Japan's national Bioeconomy Strategy.

Advancements in Technology and Economic Growth

The emphasis on advancing innovation at CES 2026 reflects broader trends in technology and economic growth. By showcasing a diverse array of technological advancements, Japanese startups are contributing to sectors that are expected to shape future industries. The focus on fields like AR/VR/XR, AI, and HealthTech not only highlights the current technological capabilities but also sets the stage for future developments that could have significant impacts on global markets.

Overall, the participation of Japanese startups at CES 2026 underscores the country's commitment to fostering innovation and expanding its presence in the global tech arena. Through strategic initiatives and international collaboration, these startups are well-positioned to influence the trajectory of technological advancement in the coming years.

FAQs

How many Japanese startups will showcase their innovations at CES 2026?
A total of 31 Japanese startups will be showcasing their innovations at CES 2026.
How many Japanese startups received Innovation Awards at CES 2026?
Four Japanese startups have been recognized with Innovation Awards for their contributions to technology.
What types of technologies are highlighted by the Innovation Award winners?
The Innovation Award winners focus on areas such as augmented reality (AR), virtual reality (VR), extended reality (XR), artificial intelligence (AI), and HealthTech.
How many startups will present pitches at CES 2026?
Ten Japanese startups will deliver three-minute presentations during pitch events at CES 2026.
What is the purpose of the pitch events at CES 2026?
The pitch events aim to capture the attention of potential investors and collaborators for the presenting startups.
Who is organizing the Japan Pavilion at CES 2026?
The Japan Pavilion is organized by the Japan External Trade Organization (JETRO), which has been supporting it since 2019.
What role does JETRO play in supporting Japanese startups?
JETRO promotes Japanese businesses globally and collaborates with organizations like the Cambridge Innovation Center to showcase innovations, particularly in biotech.