Japanese Startups Showcase Innovations at CES 2026 Japan Pavilion
The Japan Pavilion at CES 2026 in Las Vegas will showcase 31 Japanese startups from January 6-9, 2026, highlighting innovations in AR/VR/XR, AI, and HealthTech. In the HealthTech sector, StA²BLE 2.0, a tool designed to assess fall risk in just one minute, is already seeing implementation in hospitals and care facilities. Among the notable exhibitors is AMATELUS INC., which will feature its SwipeVideo technology.
The Japan Pavilion at CES 2026 in Las Vegas is set to feature 31 innovative startups from Japan, with the event scheduled to take place from January 6 to January 9, 2026. This showcase is hosted by the Japan External Trade Organization (JETRO), which has been a pivotal force in promoting Japanese businesses on the global stage.
Highlighting Innovation Across Industries
The participating startups represent a range of cutting-edge sectors, including augmented reality (AR), virtual reality (VR), extended reality (XR), artificial intelligence (AI), and HealthTech. These companies will have the opportunity to present their developments through various pitch events conducted throughout CES.
Among the notable exhibitors is AMATELUS INC., which will feature its SwipeVideo technology. Another standout, SHOSABI, is a startup with over ten granted patents underlying its innovative solutions. In the HealthTech sector, StA²BLE 2.0, a tool designed to assess fall risk in just one minute, is already seeing implementation in hospitals and care facilities.
Recognizing Excellence with Innovation Awards
The Japan Pavilion has matched its 2023 record in terms of Innovation Award recognitions, with four Japanese startups being honored at CES 2026. These award recipients will have the opportunity to display their products during the event, offering visitors a glimpse into the future of technology. The fourth honoree was announced at the CES Unveiled event, further highlighting the dynamic presence of Japanese firms at the showcase.
JETRO's Continued Support and Impact
JETRO, which has organized the Japan Pavilion at CES since 2019, has been instrumental in supporting over 2,000 startups between 2019 and 2025. This organization plays a critical role in aiding Japanese businesses to expand internationally and gain exposure in competitive markets.
By hosting the Pavilion, JETRO provides a platform for Japanese companies to engage with a global audience, fostering connections that can lead to potential collaborations and business opportunities.
The Future of Innovation
The presence of 31 rising Japanese startups at the CES 2026 Japan Pavilion underscores the country's commitment to technological advancement and global competitiveness. As these companies showcase their innovations, they not only represent the forefront of Japanese technology but also contribute to the broader narrative of innovation worldwide.
With a successful track record of participation and award recognitions, the future looks promising for Japanese startups as they continue to push the boundaries of what's possible in technology and beyond.
“The CES 2026 Japan Pavilion is a testament to the ingenuity and forward-thinking nature of Japanese startups, driving innovation across multiple sectors.”