Japanese Startups Showcase Innovations at CES 2026

CES 2026 in Las Vegas is witnessing participation from 31 Japanese startups, four of which have been recognized as Innovation Award winners. These startups are highlighting their expertise in augmented reality (AR), virtual reality (VR), extended reality (XR), artificial intelligence (AI), and HealthTech. The event hosts numerous pitch events throughout its duration, providing a platform for these startups to display their technological advancements and innovative solutions.

JETRO’s Role in Promoting Japanese Innovation

The Japan External Trade Organization (JETRO) plays a pivotal role in facilitating the global outreach of Japanese businesses. Since 2019, JETRO has been organizing the CES Japan Pavilion, which has become a key platform for Japanese startups to showcase their innovations on an international stage. This year, the presence of Japanese startups is further fortified with the announcement of the fourth honoree during the CES Unveiled event.

Hitachi's Participation at CES 2026

Hitachi is prominently featured at CES 2026, with a presence from January 6-9 at Booth 8529 in the Las Vegas Convention Center. The company is focusing on leveraging AI to address societal challenges, with a particular emphasis on energy, mobility, and digital technologies. A significant highlight at the event is Hitachi's groundbreaking AI initiative, presented at the CES Foundry, in collaboration with NVIDIA on physical AI. Esteemed speakers such as Arya Barirani and Deepu Talla are part of the session on Industrial AI Technologies.

Exploring Hitachi's HMAX Solution

Hitachi's booth is divided into six themed zones, where the company's HMAX solution is prominently showcased. HMAX represents a suite of physical AI technologies that are transforming industries such as power grids and manufacturing. The company is demonstrating innovative energy solutions aimed at providing eco-friendly power supply and revolutionizing transportation with electrified solutions. AI-driven automation of transportation infrastructure management and intelligent software-defined vehicles are key highlights in these demonstrations.

Technical Presentations and Demonstrations

Hitachi is conducting 10-minute technical presentations at the Innovation Theater, focusing on cutting-edge industrial automation for future factories. These presentations showcase research and development demonstrations that emphasize AI-enhanced worker efficiencies. Visitors to Hitachi's booth can explore how the company operates across the Digital, Energy, and Mobility sectors, and gain insights into the future of industrial automation powered by AI.

Hitachi's HMAX solution is a testament to the transformative potential of AI in industry, offering innovative approaches to energy management, transportation, and manufacturing.