Flipkart Acquires Majority Stake in AI Startup Minivet AI

On December 19, 2025, Flipkart announced the acquisition of a majority stake in Minivet AI, a startup specializing in artificial intelligence and machine learning. The acquisition is expected to enhance Flipkart's visual commerce capabilities by transforming product catalogs into engaging video content. This strategic investment aims to bolster Flipkart's position in AI-based e-commerce innovation.

Enhancing Visual Commerce Capabilities

Minivet AI, founded in 2024, offers generative video solutions that are designed to transform static product catalogs into dynamic video content. This capability is expected to significantly improve customer engagement on Flipkart's platform. By integrating these technologies, Flipkart aims to provide a richer shopping experience, potentially increasing customer interaction and satisfaction.

The acquisition is positioned as a strategic move to tap into niche talent and cutting-edge technology within the AI sector. Flipkart's initiative to enhance its GenAI capabilities aligns with its broader goal of leveraging artificial intelligence to innovate within the e-commerce space.

Strategic Investment for Niche Talent

The decision to acquire Minivet AI reflects Flipkart's commitment to investing in specialized talent and advanced technology. With Minivet AI's expertise in full-stack AI solutions for e-commerce, Flipkart plans to drive forward its AI-based strategies and bolster its competitive edge in the market.

The acquisition is subject to customary closing conditions, which are standard in transactions of this nature. Once finalized, the collaboration is expected to accelerate the development and implementation of AI-driven solutions across Flipkart's platform.

Focus on AI-Based E-Commerce Innovation

Minivet AI's technology is specifically tailored to improve the visual and interactive elements of online shopping. By offering generative video solutions, Minivet AI allows for the transformation of traditional product listings into more engaging and informative video content. This approach not only enhances the aesthetic appeal but also provides customers with a more comprehensive view of products, potentially influencing purchasing decisions.

Flipkart's acquisition of Minivet AI therefore represents a significant step toward integrating AI-driven innovations into its business model. This focus on enhancing user experience through advanced technological solutions is indicative of a broader trend in the e-commerce industry, where companies are increasingly investing in AI to optimize operations and customer engagement.

Implications for the E-Commerce Sector

The acquisition of Minivet AI by Flipkart underscores the growing importance of artificial intelligence in the e-commerce sector. As companies seek to differentiate themselves in a competitive market, the ability to offer personalized and engaging shopping experiences becomes increasingly valuable. By leveraging AI and machine learning capabilities, Flipkart aims to set new standards in how products are showcased and interacted with online.

This development is likely to prompt other e-commerce platforms to explore similar investments in AI technology, further driving innovation within the industry. As AI continues to evolve, its applications in e-commerce are expected to expand, offering new opportunities for businesses to enhance their service offerings and improve customer satisfaction.

Overall, the acquisition of Minivet AI by Flipkart marks a significant milestone in the integration of AI into e-commerce, setting the stage for future advancements and transformations in the way consumers shop online.