Exits · Ben Buzz · Jan 5, 2026

Common Oversights of First-Time Founders

In India, 41% of investors prefer secondary deals, highlighting the need for founders to understand liquidity options. In India, for example, 41% of investors show a preference for secondary deals. Similarly, Reliance's acquisition of Haptik for INR 200 Cr in 2019 exemplifies how strategic acquisitions can enhance a company's capabilities and market reach.

In the dynamic world of startups, first-time founders often encounter a myriad of challenges. Navigating these obstacles requires a clear understanding of strategic planning, investor relations, and market dynamics. This article delves into some of the typical oversights made by new entrepreneurs and offers insights into how they can be mitigated.

Overlooking the Importance of Strategic Planning

A critical area where first-time founders often falter is in strategic planning. With a focus on immediate growth, the long-term strategy can sometimes be neglected. Having a robust strategic consulting process in place is essential. This involves defining clear strategies and understanding the available capital options. Early-stage and growth-stage startups benefit immensely from guidance that helps them navigate the complexities of the business landscape.

Such guidance often includes strategic, fundraising, and M&A advice, which are crucial for the sustainable growth of a business. An engagement model that is designed for speed and clarity can produce actionable outputs, allowing founders to make informed decisions swiftly. By focusing on these areas, founders can lay a solid foundation for their startups, increasing their chances of success in an increasingly competitive market.

Misjudging Investor Expectations

Understanding and aligning with investor expectations is another area where new entrepreneurs can stumble. In India, for example, 41% of investors show a preference for secondary deals. This indicates a significant interest in liquidity options, which first-time founders might overlook if they are solely focused on primary investment opportunities.

Furthermore, having a clear exit strategy is crucial. Advisory services that focus on early-stage exit thinking can help founders plan for the future, ensuring that they are prepared to meet investor expectations from the onset. This preparation includes understanding the nuances of fundraising and having a roadmap for scaling the business effectively.

Underestimating the Role of Acquisitions and Partnerships

Acquisitions and strategic partnerships can be pivotal in the growth of a startup. For instance, notable acquisitions such as Clensta by Florida Beauty Labs and India Lifestyle Network by Mensa Brands highlight the importance of leveraging mergers for expansion. Similarly, Reliance's acquisition of Haptik for INR 200 Cr in 2019 exemplifies how strategic acquisitions can enhance a company's capabilities and market reach.

First-time founders should not underestimate the potential of such opportunities. By aligning with the right partners or becoming an attractive acquisition target, startups can accelerate their growth and achieve their objectives more efficiently. This requires a clear understanding of the market and a well-defined strategy to engage with potential partners.

Navigating the IPO Landscape

Initial Public Offerings (IPOs) present another significant opportunity for startups, albeit one that requires careful planning and execution. In recent years, 18 startups raised INR 41K Cr through IPOs, showcasing the potential of this avenue for raising substantial capital.

However, entering the public market demands a high level of preparedness and an understanding of investor expectations. Founders need to ensure their company is ready for the scrutiny that comes with being publicly listed. This involves having robust financials, a compelling growth narrative, and a clear plan for the future.

Moreover, with six startups entering the Unicorn Club in 2025, the competition is fierce. First-time founders must be strategic in their approach to IPOs, ensuring they have the right advisory support to navigate the complexities of going public.

“First-time founders can significantly benefit from advisory platforms that offer strategic, fundraising, and M&A guidance, ensuring they are well-prepared to meet both current and future challenges.”

In conclusion, while the journey for first-time founders is fraught with challenges, understanding these common oversights and seeking the right guidance can make a substantial difference. By emphasizing strategic planning, aligning with investor expectations, leveraging acquisitions, and navigating the IPO landscape effectively, new entrepreneurs can set their startups on a path to sustainable success.

FAQs

What is a common oversight regarding strategic planning for first-time founders?
First-time founders often neglect long-term strategic planning while focusing on immediate growth, which can hinder sustainable business development.
How do first-time founders misjudge investor expectations?
Many new entrepreneurs overlook that 41% of Indian investors prefer secondary deals, potentially missing out on important liquidity options.
What role do acquisitions play for startups?
Acquisitions and partnerships can significantly accelerate growth, as seen with notable deals like Reliance's acquisition of Haptik for INR 200 Cr.
What should founders consider when navigating the IPO landscape?
Founders must ensure their company is well-prepared for public scrutiny, with strong financials and a clear growth narrative, especially since 18 startups raised INR 41K Cr via IPOs recently.
What is the importance of having an exit strategy?
A clear exit strategy is crucial for aligning with investor expectations and can help founders plan for future liquidity events.
How many startups are expected to enter the Unicorn Club by 2025?
It is anticipated that six startups will enter the Unicorn Club by 2025, highlighting the competitive nature of the market.
What can first-time founders do to mitigate common oversights?
Seeking advisory support for strategic planning, fundraising, and M&A can help first-time founders navigate challenges and avoid common pitfalls.